Design together

共同设计

Co-ownership of design is essential for our team to understand our rationale better, and for our clients to witness the importance of design in their creative endeavours. We believe that keeping an open dialogue through collaboration can further foster mutual understanding and respect, and making the design process more joyous for all.

实行设计共同所有权的概念能让客户对于我们的运作方式、及设计的重要性有更好的理解。我们相信透过合作及坦诚的对话能够更进一步强化相互的理解与尊重，也能让整个设计的过程更加愉快。

Designing for Disruptors

为创新者的设计

Successful entrepreneurs are creative thinkers and problem solvers. Due to their atypical nature, they are one of the most creative people to learn from. We have had the opportunity to work with some of the brightest business disruptors to truly define their brands and to genuinely create something that matters for their businesses. Ingenious and individualistic, to co-create the brand with these innovators together, sometimes we have to be our own disruptors.

成功的企业家是一群创意思维者和问题解决者。由于他们通常是商界里非典型性，他们其实是最有助学习创意价值的对象。我们也很荣幸有机会与一些优秀的创业者合作，为他们量身打造并行销品牌。妙的是，与这些创新者合作的过程中，有时候我们自己也得成为那个打破成规的革新者。

Read more ⟶

Swift and Simplify

明快而简化

Mistelling of brand stories or messages is like playing a game of Chinese whispers, where the final tale is a scant resemblance of the original intent. We believe that clarity can be achieved by keeping the team lean and nimble and making everyone more inclusive and accountable for their roles. This simplifies the process and enhances our readiness. Most importantly, it empowers the client with the ability to bring an idea across swiftly without any hindrance. Hence, focusing on building something more substantial with a quicker turnaround.

若是误判了品牌的初衷或是精神，就如同中文所说的三人成虎，而失去了本意。我们相信一个小而机动性高的团队能让其中的每个人充分发挥其作用，并让团队的目标更为明确。同时，这也能让整个设计过程更加简化、提升我们应对的速度；最重要的是，这让我们的客户能够在没有任何障碍的环境下更快速的反应他们的想法。因此，我们希望能聚焦在更为实质且能够快速应变的事物上。

Economically Scalable

有弹性的经济需求

The ever-growing impact and influence of social media is making more companies dive into momentary marketing with a higher rate of frequency. The challenge for the marketer is to balance the given resources and to meet the expectation within the limited timeframe. Scalability is key to achieving economic efficiency by streamlining the project management and minimising any excess resources. This means keeping lower overheads while utilising the best talent for a specific task. When we enable an individual member of the team to focus on their strength, collectively we can ensure the best quality down to the minute detail.

由于社群媒体持续增长的影响力，已使得越来越多的企业商号投入追求高点击率的快速行销。对于行销者来说，最大的挑战即是如何在投入资源、与在有限时间内达成客户要求间达成平衡。我们藉由精简管理成本及降低不必要的开销来提升经济效能，也就是说，我们尽量降低间接成本，并物尽其用。当团队中的每一个人的能力都发挥极致时，我们能确保在每个细节都能达到尽善尽美。