AUGHT – Communication design
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Differentiate by Design

Differentiate by Design
因設計脫穎而出

More and more businesses are recognising design as a competitive advantage for them. When an organisation adopts design principles into its operations, it is making a conscious effort to innovate its business, and this distinguishes itself from its competitors. We are part of this conscious effort to help potential clients to innovate their businesses for the future and to differentiate by design.

愈來愈多企業開始認同設計能為企業提高競爭優勢。當一個企業把設計理念應用於公司的營運上,代表它有意識去進行革新,以行動讓它在眾多競爭者中更顯突出。我們作為這意識的原動力,希望能幫助具有潛力的顧客打造未來,以設計脫穎而出

 

Design together
共同設計

Co-ownership of design is essential for our team to understand our rationale better, and for our clients to witness the importance of design in their creative endeavours. We believe that keeping an open dialogue through collaboration can further foster mutual understanding and respect, and making the design process more joyous for all.

實行設計共同所有權的概念能讓客戶對於我們的運作方式、及設計的重要性有更好的理解。我們相信透過合作及坦誠的對話能夠更進一步強化相互的理解與尊重,也能讓整個設計的過程更加愉快。

Designing for Disruptors
為創新者的設計

Successful entrepreneurs are creative thinkers and problem solvers. Due to their atypical nature, they are one of the most creative people to learn from. We have the opportunity to work with some of the brightest business disruptors to truly define their brands and to genuinely create something that matters for their businesses. Ingenious and individualistic, to co-create the brand with these innovators together, sometimes we have to be our own disruptors.

成功的企業家是一群創意思維者和問題解決者。由於他們通常是商界裡非典型性,他們其實是最有助學習創意價值的對象。我們也很榮幸有機會與一些優秀的創業者合作,為他們量身打造並行銷品牌。妙的是,與這些創新者合作的過程中,有時候我們自己也得成為那個打破成規的革新者。

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Swift and Simplify
明快而簡化

Misspelling of brand stories or messages is like playing a game of Chinese whispers, where the final tale is a scant resemblance of the original intent. We believe that clarity can be achieved by keeping the team lean and nimble and making everyone more inclusive and accountable for their roles. This simplifies the process and enhances our readiness. Most importantly, it empowers the client with the ability to bring an idea across swiftly without any hindrance. Hence, focusing on building something more substantial with a quicker turnaround.

若是誤判了品牌的初衷或是精神,就如同中文所說的三人成虎,而失去了本意。我們相信一個小而機動性高的團隊能讓其中的每個人充分發揮其作用,並讓團隊的目標更為明確。同時,這也能讓整個設計過程更加簡化、提昇我們應對的速度;最重要的是,這讓我們的客戶能夠在沒有任何障礙的環境下更快速的反應他們的想法。因此,我們希望能聚焦在更為實質且能夠快速應變的事物上。


 


Economically Scalable
有弹性的經濟需求

The ever-growing impact and influence of social media is making more companies diving into momentary marketing with a higher rate of frequency. The challenge for the marketer is to balance the given resources and to meet the expectation within the limited timeframe. Scalability is key to achieving economic efficiency by streamlining the project management and minimising any excess resources. This means keeping lower overheads while utilising the best talent for a specific task. When we enable an individual member of the team to focus on his/her strength, collectively we can ensure the best quality down to the minute detail.

由於社群媒體持續增長的影響力,已使得越來越多的企業商號投入追求高點擊率的快速行銷。對於行銷者來說,最大的挑戰即是如何在投入資源、與在有限時間內達成客戶要求間達成平衡。我們藉由精簡管理成本及降低不必要的開銷來提昇經濟效能,也就是說,我們儘量降低間接成本,並物盡其用。當團隊中的每一個人的能力都發揮極致時,我們能確保在每個細節都能達到盡善盡美。