AUGHT – Communication design

INDLINE – The Indian Cookery


Indline - The Indian Cookery

INDLINE is a quick service Indian restaurant serving authentic, street-inspired Indian cuisine in a rustic yet urban contemporary environment. INDLINE literally means ‘Indian food line’ in short and it is a common sight in India to see people queuing up to get their daily meals.

Taking inspiration from the narrow yet energetic streets of India where authentic Indian food is served, the logo is designed to work like a modular block, intriguing and bustling when tiled together. The orderly lines juxtapose with the helter-skelter logoscape. Turmeric orange was used as the primary colour to spice up the expression of identity in a more delectable way.