AUGHT – Communication design

Leadership - Florence Chua

Company profile
Insight & Context / Leadership


Florence Chua
Client Relations

Florence is a creative marketing professional with more than 15 years of global experience in finance, supply chain management, marketing and brand management and business development. With her many years of experience, she has worked with Multi National Corporations, handled regional clients and specialised in branding, strategy and marketing communications. With her major strengths in brand development and business development in emerging markets within multi cultural environments, she brings something unique and crucial to the table in each project that she handles.

As a strong team player with outstanding interpersonal and communications skills, Florence has forged strong bonds working in companies such as DuPont, INVISTA and AUGHT. Florence firmly believes that good communication is developed through authentic relationships and strives to apply her belief in all that she does. Currently playing a key role in AUGHT, she focuses more on communicating and addressing the needs of the clients while generating authenticity within the company.

Florence不僅是一位創意行銷的專家,更在財務、供應鏈管理、行銷、品牌管理、以及企業發展方面擁有十五年以上的經驗。憑藉著豐富的工作經驗,Florence曾於多家跨國企業工作,負責管理區域客戶,並擅長於品牌策略以及行銷傳播。在今日多元文化的市場環境中,Florence對於品牌及企業發展的特長也對其工作有所裨益。曾於DuPont及INVISTA工作的Florence擁有絕佳人際溝通協調的團隊精神,她堅信,良好的溝通來自於與他人真誠的互動關係,並致力於將此信條實踐於她的工作中。目前是AUGHT重要經營者之一的Florence,在擔任與客戶溝通傳達其真實需求的同時,亦扮演了實事求事 對事以真的理念推動者。