AUGHT – Communication design

Leadership - Alessandro Marani

Company profile
Insight & Context / Leadership

 

Alessandro Marani
Brand Strategy & Creative Direction

Italy & EU


‘The essence of strategy is sacrifice’

Founding his multidisciplinary branding and communication agency called Kalimera in 1996, Alessandro Marani has since been rendering his creative and brand strategy expertise to numerous world-renowned brands like Vodafone, Marazzi, Sky, Telecom Italia and Barilla, to name a few. In 2017, his talent and achievement over the past decade helped to pave the way for Alessandro as he went on to join with one of Italy’s most reputable agency, Canali&C as Chief Operating Officer.

Alessandro advocates that effective brand strategy and creativity comes from the brand and the people within. The essence of his methodology is always about balancing creativity with tangibility, achieving both form and function. Till today, Alessandro has continued to exercise his method and has worked cohesively with brands like New Balance, Nike, Diesel, Lee Jeans, Coca Cola, Absolutions Vodka and United Colours of Benetton.