AUGHT – Communication design



Technology, design and
everything in between

MEOD is the innovator for plug-and-play garden solutions. MEOD believes that great product innovation balances between its design functionality and aesthetics. Their patented-designed products offer a smart self-watering system technology, fuss-free maintenance and easy handling design. The end product feels honest, simple and unobtrusive. It just work without any hassle.

We wanted create a visual brand that is the embodiment of that philosophy. An identity that crafts every possible detail yet remains minimal, modest and discreet. A brand that is able to transcend the technological and organic side of business. A belief that never compromises on the purpose within which, the design features reside. 

The result is an identity that balances between practicality and aesthetics. A business that is open to creative interpretation between technology and design, and adaptable to future landscapes.