AUGHT – Communication design

SingHealth - SGH Campus Master Plan

Campaign / Event

The future of healthcare

Singapore’s largest public hospital, Singapore General Hospital (SGH), is redeveloping the 43-hectare SGH campus over the next 20 years to further improve the healthcare system to better serve their patients. A master plan was unveiled by our Prime Minister, Mr Lee Hsien Loong on 5 February, 2016. The redevelopment of the hospital, together with the other facilities comprises of five national specialty centres and a polyclinic, as well as the SingHealth Duke-NUS and Academic Medical Centre.  A master plan that will change the medical landscape for the next two decade.

AUGHT was commissioned to participate in this significant project and was tasked to realise this milestone of Singapore’s Healthcare together with the SingHealth team. A new SGH CAMPUS identity designed by AUGHT was also created to mark this momentous day.