AUGHT 2019 SQ_Tomaz.jpg

Tomaz Goh

Founder
Communication Strategy & Design


To design something away from what is true, is not design at all’

Tomaz always strives for things to be designed with simplicity and honesty. He firmly believes that in design, one should always focus on values and significance in order to appreciate the true beauty beyond aesthetics.

Before founding AUGHT, Tomaz worked for some of the globally most notable creative branding and advertising agencies like Bartle Bogle Hegarty (BBH), Interbrand and The Partners. Tomaz has also been a judge for the Crowbar awards, a guest speaker and guest examiner for First Media Design School and Raffles Design Institutions respectively, as well as a featured artist for Tiger beer ‘Tiger translate’ initiative and Uniqlo UT x Cannes Lions collection.

“脱离了现实的设计,根本就称不上是设计了"

Tomaz⼀一直致⼒力力于强调简约且真诚的设计。他坚信设计⼯工作应该着􏰀在 价值观与事物的􏰀要性上,如此才能体现真正的美感。

在成立AUGHT之前,Tomaz曾在几间全球知名的创意产业及广告公司⼯作,⽐如英国的Bartle Bogle Hegarty (BBH)、美国的Interbrand、以及英国的The Partners。他也曾任新加坡Crowbar大奖的评审、First Media Design School 及 Raffles Design Institutions两所学院的客座讲师及审查员。同时,Tomaz也曾任Tiger Beer "Tiger translate"活动的视觉艺术家、及Uniqlo UT x Cannes Lions系列的设计者。