VINEKO was born out of a passion for bringing a leisure lifestyle closer to nature. Emboldened by the founder spirit to 'constant pursuit to better oneself (自我优化)', VINEKO has evolved from small beginnings to become the award-winning international outdoor furniture brand today.
Recognised for its quality, sensibility, and timeless beauty, the brand wanted to bring visibility to the way of living that they aspire to be.
AUGHT was commissioned to help relaunch and breathe life into the brand identity and the story.
The visual identity is crafted meticulously with simplicity to illustrate the brand's craftsmanship and engineering precision that it has stands for. We created the red mark to symbolise further the quality promise and its commitment to their customers.
Before and after
VINEKO mark + Chinese logotype
Visual Storytelling
We developed a new art direction that helps to set a visual benchmark for the brand look and feel, enabling the brand and product visuals to be produced/reproduced with consistency and quality.
Images moodboard references only. VINEKO and AUGHT do not own any rights of the above images. All rights reserved to the original image owners.
Video produced by VINEKO
